5 Examples of Disruptive Innovation

Cotton Strong

Harvard professor Clayton M. Christensen coined the term “disruptive innovation” with his book The Innovator’s Dilemma in 1997. According to his website, disruptive innovation “describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.” Within the nonwoven and […]