When it comes to the most innovative products, most companies will readily admit that without strong partnerships, their products never would have made it to market. The right consultant, manufacturer, or marketer can sometimes make or break an enterprise. An inventive consultant can provide pre-launch expertise, a sharp manufacturer can shave time off production, and a […]
The most innovative companies don’t have crystal balls. They don’t hire prophets, or consult oracles. While the year-over-year profits and rising stock prices of these businesses may seem effortless, there’s genuine strategy and expertise behind their success. At the heart of that success is having a clear understanding of what their customers want before they […]
Differentiating your products sounds great on paper. However, it’s much harder to put into practice, especially without a definitive strategy, and especially if you’re an established business. Turning on a dime to fill an industry void takes a commitment from every division of your company, from those who toil away in R&D to the marketing […]
The cotton industry is no different than any other industry. There are titans, and there are upstarts. No matter which end of the spectrum your company falls on, every one has the same goal: to swallow up market share in their respective commercial enterprise. For the titan, that means holding on and growing, and for […]
Recently we were very proud to have our new website highlighted on the Nonwovens Industry website.